It's in the Game: Madden NFL

It's one of the biggest video games of all time, a groundbreaking brand that became a worldwide phenomenon, spanning generations—but it almost never happened… Now, 36 years after the first game's release, EA SPORTS gives viewers unprecedented access to the makers of game that changed the game, and our culture too.

Cast: Jeff Gerstmann, Gordon Bellamy, John Madden, Trip Hawkins, Richard Hilleman, Emmitt Smith